Nicotine use is rising among youth. From flavoured vapes to gutka, here’s how the younger generation is consuming it today.
Hookah: Also known as Sheesha, is a water pipe used to smoke flavoured tobacco mixtures. Young people are drawn to its wide range of flavours and the perception that it is less harmful than cigarettes. According to the Centers for Disease Control and Prevention (CDC)Trusted Source, up to 17 per cent of high school senior boys and 15 per cent of high school senior girls in the United States have used a hookah. (Image-Canva)Nicotine gum: Traditionally used as a nicotine replacement therapy (NRT) to help people quit smoking. Nicotine gums deliver doses of nicotine without tobacco smoke, helping manage cravings and withdrawal symptoms. Some younger users have started using nicotine gum casually because it offers a discreet and controlled nicotine intake while avoiding the smell and visible signs associated with smoking. (Image-Canva)Cigarettes: Despite the rise of newer alternatives, cigarettes remain a widely used source of nicotine. According to Smokefreevet, “Nicotine reaches your brain within 10 seconds of when it enters your body.” This triggers the release of adrenaline, creating a brief feeling of energy and pleasure. Over time, the brain becomes dependent on this effect, and when the sensation fades, users often crave another cigarette, which reinforces the cycle of addiction. (Image-Canva)Nicotine pouches: These small, smokeless packets are placed between the gum and lip. According to the American Lung Association, “People use nicotine pouches primarily as a smokeless, discreet, and tobacco-free alternative to cigarettes or vaping to satisfy nicotine cravings. However, A 2022 study states that of 44 nicotine pouch products, found that 26 of the samples contained cancer-causing chemicals and several other chemicals. (Image-iStock)Flavoured oral tobacco: Commonly known as gutka, this nicotine alternative is widely used in South Asia. It contains tobacco, areca nut, nicotine, and flavourings, which create a stimulating and addictive effect. Its low price, small packaging, and strong flavours make it popular among certain groups. Some users consume gutka to suppress hunger, relieve stress, or as part of cultural chewing traditions. (Image-iStock)
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Nicotine use is beginning at a younger age today, with young people increasingly influenced by peers, social media, and pop culture. Friends who smoke, family habits, and tobacco portrayal in movies or games can normalise the behaviour. On National No Smoking Day 2026, here is a look at the different ways the younger generation is consuming nicotine. (Image-AI)
