Young Indians No Longer Want Alcohol To Taste Like Alcohol
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Young Indians No Longer Want Alcohol To Taste Like Alcohol

Young consumers are increasingly pushing India’s liquor companies towards flavoured alcohol, festival-led marketing and easier drinking experiences, according to alcohol manufacturers. “Growth is strongly flavor-led,” executives at United Spirits Ltd., the maker of Smirnoff vodka and Johnnie Walker whisky, said during the company’s FY26 earnings […]

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