Why Bad Bunny Wore ’64’ At The Super Bowl And What It Really Meant
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The number 64 on Bad Bunny’s jersey sparked theories online but here’s what it actually stood for
Why Bad Bunny Wore ’64’ At The Super Bowl And What It Really Meant. Credit: X
It was a historic moment when Bad Bunny stepped onto the turf at Levi’s Stadium for the Super Bowl 60 halftime show, and brought not just the heat of Puerto Rico to Santa Clara but also his personal history. And while his look certainly caught eyeballs, his performance wasn’t just a fashion statement but more of a cultural takeover.
As the first artist to perform a halftime set entirely in Spanish, he shared the stage with legends like Ricky Martin and unexpected guests like Lady Gaga. He even made space for community icons like Toñita, the beloved owner of New York’s Caribbean Social Club, ensuring the grassroots of Latino culture were represented on the world’s biggest stage.
But back to his ensemble. Amidst a sea of sugarcane and a high-energy setlist performed entirely in Spanish, the Bad Bunny donned a minimalist, cream-coloured ensemble that had the internet scrambling for answers. The focal point of his look was a cropped, padded football jersey emblazoned with the name “Ocasio” and the number 64.
A Tribute In Cream: The Custom Zara Look
In a surprising move for a stage typically reserved for high-fashion couture houses, Benito Antonio Martínez Ocasio collaborated with Zara for his headlining fit. Styled by Storm Pablo and Marvin Douglas Linares, the monochromatic look, which included chinos and a double-breasted blazer, marked the first time the Spanish retailer had outfitted a Super Bowl headliner on such a massive scale. Zara also dressed his entire band, orchestra, and dance troupe.
Bad Bunny also wore a stunning 18-karat yellow gold Audemars Piguet Royal Oak with a striking malachite dial, and debuted his “BadBo 1.0″ Adidas collaboration, which dropped immediately following the performance.
Deciphering The ’64’
As “Tití Me Preguntó” echoed through the stadium, social media theories regarding the number 64 began to swirl. Fans initially pointed to the history of the Billboard 200, noting that his album El Último Tour del Mundo was the first all-Spanish record to top the charts in 64 years. Others speculated it was a nod to his mother’s birth year or a reference to Puerto Rican history.
However, the truth hit much closer to home. A representative for the star later confirmed to NYT that 64 honours the birth year (1964) of Bad Bunny’s late uncle, Cutito. More than just a family member, Cutito was the person who introduced Benito to the world of American football. “He taught me much of what I know about the NFL,” the singer shared via a publicist.
February 11, 2026, 17:12 IST
