Find your perfect skincare routine with Noli

Many of us are overwhelmed by the never-ending onslaught of beauty products dropping left, right and centre. With mixed messaging from brands and influencers, you may be seeking a more simplified, yet personalised, approach. Step forward, Noli: your beauty industry big sister, helping you to shop for skincare in a smarter way.

The site is a clever AI-powered personalised skincare platform designed to take the guesswork out of building an effective routine. Noli has found that 92 per cent of people experience choice overwhelm when shopping for skincare. In fact, one in two people are unsure their current routine is even bringing them closer to their skincare goals. Whether you’re juggling a busy schedule or want to be savvier about the cash you spend on skincare products, now’s the time to discover Noli.

Noli recommends products across a curated range of skincare brands including La Roche-Posay, CeraVe, Kiehl’s, Lancôme, Aesop, Decree, Doré and RAAIE. And, to keep your recommendations accurate and unbiased, findings are always data led, and designed to address real skin concerns. Whether you’re struggling with acne, signs of ageing or pigmentation, this is the smarter, faster way to find products that work for you.

Just in time for the new season, Noli is launching a spring campaign to celebrate the debut of its new Skincare Advisor. The tool is built around real feedback from customers who feel overwhelmed by the endless options in the beauty industry and want a simpler way to cut through the noise – finding products that actually work. Because the cost of guessing is high, and it’s showing up in consumers’ wallets, their confidence, and their skin, Noli is stepping in.

Ready to find your perfect skincare match with Noli? Here’s how.

How Noli works

Right now, you can join more than 200,000 registered users each year, and get a free skin analysis, where you’ll answer a few quick questions.

Once you’ve put in the basics, you’ll be prompted to analyse your skin with an AI-powered Face Scan that’s been built with both skin and AI experts, trained on trained on one million skin data points to capture the uniqueness of your skin. It can identify patches of redness, oiliness, dark circles, and many more concerns. Plus, after your photo has been analysed, it’s deleted, for full privacy protection.

Then, you’ll be asked about your specific concerns. You can receive recommendations across all categories, allowing you to start from scratch with a new routine or just top up on one step.

Because Noli carries a carefully-curated range of brands and products, the recommendations you receive are selected to genuinely work for your skin, rather than limiting you to a narrow set of options from just a single brand.

Best-selling brands to buy at Noli

As well as Noli’s Skincare Advisor helping you to decode the world of beauty, you also have the opportunity to shop from bestselling brands with the innovative site. Plus, you can discover skin, routine, ingredient and focus area stories and watch skincare experts clarify everything from double cleansing to skin rejuvenation. Discover what’s fact and fiction, and which brands and products can help offer skincare solutions tailored to your needs.

The big-name brands you can browse include Garnier, SkinCeuticals, Aesop, Kiehl’s, La Roche-Posay and CeraVe – many of which are dermatologist recommended, too. And that’s not all. You can shop your favourite haircare brands at Noli, with everything from masks and shampoos, to oils and treatments on offer. Browse popular picks from Redken, Pureology and Kérastase.

Step into the new season empowered with expert knowledge and the best products to help you achieve your skincare goals.