Aseem Kapoor To Launch Satya Paul Menswear At Lancaster House In London
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Satya Paul is set to present during SXSW London, marking the brand’s first international showcase.
Aseem Kapoor reimagines Satya Paul’s iconic print legacy through a contemporary lens.
Satya Paul is all set to present under the creative leadership of Aseem Kapoor, marking the brand’s first international showcase at Lancaster House during SXSW London on June 2, 2026.
Invited by the Department for Business and Trade, UK Government, Satya Paul’s showcase titled Untamed, will be part of the festival’s cultural programme, placing the brand within a global conversation around creativity, identity and contemporary culture.
What’s SXSW London?
SXSW London, the international edition of the globally renowned South by Southwest platform, brings together leading voices across fashion, art, music, technology and design.
What Will Satya Paul Be Showcasing?
Satya Paul is bringing its legacy of print, drape and artistic storytelling to one of the world’s most influential platforms for creativity and culture.
Titled Untamed, the showcase introduces a free-spirited and future-facing vision for Satya Paul’s iconic prints. Rooted in the natural world and forgotten histories, the collection reimagines the relationship between the body, movement and fabric through fluid silhouettes and sculptural forms.
At its centre is the saree, Satya Paul’s enduring muse explored through layered, twisted and pleated drapes inspired by ancient sculptural forms found across the Indian subcontinent. Conceived as an immersive experience, the presentation blends fashion, movement and live artistic interventions to create a contemporary expression of Indian creativity.
Marking the brand’s first international presentation under the creative leadership of Aseem Kapoor, the showcase will also mark the launch of Satya Paul Menswear, introducing a bold new extension of the house’s artistic identity.
More than a fashion presentation, the moment marks Satya Paul’s continued journey as a cultural force, one that celebrates heritage while shaping new conversations around contemporary Indian expression on the world stage.
Aseem Kapoor’s First Showcase as Creative Director
Known for his narrative-driven approach and layered design sensibility, Kapoor brings a renewed vision that reinterprets Satya Paul’s iconic design language for a contemporary audience. His appointment signals a forward-looking shift for the brand, with a focus on expressive storytelling, modern relevance, and emotional resonance.
In his new role, Aseem Kapoor leads the creative vision for Satya Paul across collections, campaigns, and brand storytelling. His appointment marks a significant step in the brand’s journey to reimagine its position within the contemporary fashion landscape, blending heritage with modern sensibilities.
