Jeremy Clarkson finally offering ‘banned’ product at pub after huge demand
Jeremy Clarkson is finally selling wine at his Cotswolds pub after relaxing a rule he’s enforced since it opened.
When the 65-year-old opened his Oxfordshire watering hole The Farmer’s Dog in August 2024, he revealed it would “serve exclusively British” items, including several own-brand food and drink products.
One item missing from the menu was wine, but that’s until now – the pub has finally introduced its own British wine range.
“There was a time when English wine was like a child’s recorder playing; you wanted to like it, but it wasn’t very good. Fortunately, that time has gone,” the pub said in a new statement.
“Thanks to warmer summers and expert farming, Britain grows excellent grapes and makes brilliant wine with them,” it continued, before announcing the arrival of Knollbury Fort, “our own range of English wines, created to champion British farming and prove that this country now produces genuinely world-class wine”.
In August 2025, the pub started selling ketchup after a Chatham-based producer made it using solely British ingredients.
Condimaniac ketchup is made of tomato passata from Isle of Wight, apple cider vinegar from Hants, Essex salt, and sugar and onions sourced from Britain.
“Making a 100 per cent British ketchup after Jeremy Clarkson alerted us to the fact there wasn’t one was very hard,” the company’s boss Kier Kemp said in an Instagram video chronicling the sauce’s creation.
“It turned out to be really hard,” he added, noting Clarkson’s Diddly Squat team requested the sauce “as soon as possible”.
Kemp said the company has made two sauces at the same time – one containing carrots and onion “used to thicken” the sauce, as there is no purely British tomato puree.
The move is a big turnaround from Clarkson, considering the former Grand Tour star became so fed up with requests that a sign was put up telling customers to stop asking for the condiment.
Speaking about the products on offer when the pub first opened its doors, Clarkson said: “The menu changes – it’s whatever we’ve got. There’s no Coca-Cola, no coffee. Other pubs do coffee. We do British food.
“Everything that you consume in here – every single thing – even the black pepper and the sugar, is grown by British farmers.”
Diddly Squat, a 1,000-acre holding, is at the centre of Clarkson’s Farm, which follows the TV presenter’s journey as a new farmer and the challenges he faces along the way.
The 64-year-old former Top Gear presenter paid less than £1m for the pub based in Asthall, which was formerly known as The Windmill.
Its opening, however, was marred by complaints surrounding the absence of prices on the menu, with many fans suspecting that this might suggest dishes would be more expensive than at other pubs in the area.
When one person joked on X/Twitter that they would need to remortgage their home to afford a round of drinks at Clarkson’s pub, the presenter bluntly responded: “It’s £5.50 a pint.”
