Viral Now: Food Vlogger Quits YouTube After Investing Rs 8 Lakhs Into Her Channel

A food vlogger recently went viral on social media for her decision to stop working on her YouTube channel that she began three years ago. Taking to X (formerly Twitter), Nalini Unagar explained what prompted her to make this move, especially after she claimed she spent around 8 lakhs over time building up her YouTube presence. However, she says that she did not get a worthwhile return on this investment. As per her post, she has also deleted 250 videos she had created and shared on the video platform over the years. She began her thread on X by informing people that she was putting the kitchen accessories and studio equipment for sale (she had apparently bought them for her YouTube work).

She wrote “I failed in my YouTube career, so I’m selling all my kitchen accessories and studio equipment. If anyone is interested in buying, please let me know.” She added, “Let me confess today – I have invested approximately Rs 8 lakhs in my YouTube channel for building a kitchen, buying studio equipment, and promotions. The return? Rs 0.” In a post shared separately from the above thread, she stated “I’m honestly angry with YouTube. I spent my money, and time, and even risked my career to build my channel, but in return, YouTube gave me nothing. It feels like the platform favours certain channels and specific types of videos, leaving others with no recognition despite the hard work.”

Let me confess today—I have invested approximately ₹8 lakhs in my YouTube channel for building a kitchen, buying studio equipment, and promotions. The return? ₹0.

— Nalini Unagar (@NalinisKitchen) December 18, 2024

I’m honestly angry with YouTube. I spent my money, time, and even risked my career to build my channel, but in return, YouTube gave me nothing. It feels like the platform favors certain channels and specific types of videos, leaving others with no recognition despite the hard…— Nalini Unagar (@NalinisKitchen) December 18, 2024

The vlogger’s story has received more than 1 million views on X so far. Many X users encouraged her not to give up and keep trying. Several people shared suggestions for the same. However, the vlogger stood her ground and explained that her decision was final. She wrote, “I’m overwhelmed by your suggestion not to quit YouTube. Let me remind you-I dedicated 3 years to YouTube, creating over 250 videos. However, I didn’t get the response I had hoped for, so I’ve finally decided to stop making videos and have deleted all my content from the platform. Online platforms require a bit of luck too, so it’s wise not to rely on them as a primary source of income. Your “shop” can shut down before you even wake up the next day.”

I’m overwhelmed by your suggestion not to quit YouTube.

Let me remind you—I dedicated 3 years to YouTube, creating over 250 videos. However, I didn’t get the response I had hoped for, so I’ve finally decided to stop making videos and have deleted all my content from the…— Nalini Unagar (@NalinisKitchen) December 18, 2024

In response to another comment, she reiterated, “I think trying for three years is enough. If it were a local business, I could have earned something in return, even a small amount. But with YouTube, you don’t get anything, even after spending so much time.”

Check out how people reacted to the viral post online.

Don’t make it as a career initially. It is and it should be your supplement activity. Later you may be a full time one. Best wishes— हरित दोशी (@DoshHar) December 18, 2024

It takes a lot of courage to accept something isn’t working out and taking a step back.

More power to you Nalini— CA Rishika Gupta (@rishrox19) December 18, 2024

I don’t know you, but I know it would have been a very hard decision to make… don’t look back, move on forward and good luck!— C4ETech (@C4ETech) December 18, 2024