PM Modi’s Gold Appeal Sparks Interest In Gold Exchange Programmes: How Kalyan Jewellers’ Scheme Works
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Kalyan Jewellers promotes gold exchange as alternative to new purchases after PM Modi urges a pause on gold buying, customers swap old gold for new jewellery
Gold jewellery Exchange Programme
With PM Modi’s appeal to not purchase gold for a year to save forex outflow, the gold exchange programs and benefits have come to the surface as an alternative option.
Though jewellery shops have long provided gold and jewellery services, this segment of the total business has remained less popular compared to fresh purchases.
Kalyan Jewellers offers gold exchange service, allowing people to convert their old gold into beautifully crafted new jewellery.
A consumer can exchange old gold jewellery, broken gold ornaments, unused gold items and gold coins.
How Does It Work?
Step 1: Gold Evaluation
Your gold is tested using certified methods for purity.
Step 2: Value Calculation
We calculate the value based on current gold rates.
Step 3: Instant Exchange
Use the value to purchase new jewellery instantly.
Note that consumers need to pay for making charges on new jewellery, GST and any deduction if stones or impurities exist.
Example of how exchange value is calculated
Suppose:
Your old jewellery weight = 20 grams
Purity = 22K
Today’s 22K gold rate = Rs 13,945 per gram
Then approximate gold value:
20 × Rs 13,945 = Rs 2,78,900
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